Yellow Label Syrup

No page dedicated to "vintage" Yellow Label would be complete without a "vintage" picture of the syrup's biggest cheerleader, the late Joe Rumore.  Joe was extoling the virtures of "Yella" long before a certain guy from Abbeville, Ala. used the color as a selling point for his pressure-treated lumber.

The famous giant syrup jar, a downtown B'ham landmark for eons.


YOU SAY IT'S YOUR BIRTHDAY.....

According to Tim Hollis, the syrupmaker regularly combed the birth records of Birmingham area hospitals, for the purpose of sending birthday greetings to the little'uns each year.  The design changed each year and showed more than a little creativity.......
1971
1972
But what if you were rescued by this Saint Bernard ... and he didn't bring any pancakes? 
1973
Ahhh, the 'mod' influence!  It bears more than a faint resemblence to 7-UP's advertising during this period ("We see the light ... of 7-UP") 
(all these cards were from the collection of Tim Hollis ... yes, these were the actual cards sent to him)

If you have any of these original Yellow Label birthday cards from other years, PLEASE E-MAIL and give me the opportunity to acquire an image of the card to add to this site.

Yellow Label Syrup is a trademark of Whitfield Foods, which also makes one of the world's best syrups  (in the Webmaster's humble opin'), ALAGA.  Visit their Yellow Label website.
 

RETURN TO BIRMINGHAM REWOUND: RETAIL

01/14/2005 -- 1238 AM EST