June 1967
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Cheeri-Aid?
Just what in hades is that supposed to be??
I
get a repulsive image in my mind of a box of "Cheerios" being mixed in
with a gallon or so of cherry "Kool-Aid."
But
no - Cheeri-Aid was A&P's version of carpet-staining flavored drink
mixes. Cheaper than Kool-Aid, and without that smug face on the pitcher.
But wait ... look closer ... and you just might see a grimacing Jane Parker
staring back at you through those ice cubes.
(Jane
was a bit jealous because Ann Page was getting all the attention here.
Jane never had any children, and, quite frankly, she took it out on nice,
sweet Ann. Was it Ann's fault that A&P chose Ann Page for the
Kool-Aid? The truth was, Jane Parker's attitude was beginning to
cause some trouble in the happy A&P family. After a negative
performance review, she was downgraded to having her name put on ramen
noodles and kitty litter.)
Unfortunately,
Jane, Ann and sweet Cheeri-Aid Kid were oblivious to a disturbing wind
that was beginning to roar down the idyllic residential street where they
all lived.
It
was called competition. And it was bearing down on both Page and
Parker households.
"Bear"-ing.
Lord have mercy, I slay myself sometimes....
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Is the woman
aiming her cannon toward Kroger's "high" prices? Or has this grocery
war gone too far? ("Die, Jane Parker!
'We' got your 'Care' right HERE! And Bruno, you stay out of
this -- you wanna end up bear meat??!!")
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Close, but
no Frammishlocker. The correct call letters were WMSL-TV ...
it stood for (M)utual (S)avings (L)ife, an insurance
company headquartered in Decatur which founded WMSL radio (AM 1400)
some years before.
What Benny Carle
was referring to was WMSL's forthcoming upgrade in its facility ... and
it was substantial; the station did more than increase its power and add
color: they also changed cities ... and channels.
On December 6,
1968, WMSL-TV signed off in black and white on channel 23 in Decatur ...
and the next day signed on in living color on channel 48 in Huntsville!
Today, 48 is known as WAFF. (I
must say the good Mr. Carle was a bit optimistic about 48 reaching Birmingham;
even with a million-plus watts, a UHF can hardly match a VHF in coverage,
particularly those on the upper channels, and ESPECIALLY taking north Alabama's
terrain into consideration!).
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Oh, for the days
when breakfast cereals could actually use the word "SUGAR" in their names
and nobody batted an eye (especially the dentists, who laughed all the
way to the bank).
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Chef
Boy-Ar-Dee, meet your match:
Chef
Cloud-Twen-Tee-One
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The
Good Guys delivered a fantastic rock 'n' roll bill in June '67!
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"AAAAAAAAAAAAAAAAAAAAAUGH!!!"
"Wake
up, Jack, you're having a terrible dream!!"
"I'LL
say. Hoo boy, I dreamt that McDonald's was making a big push here
in Birmingham. It was AWFUL. That stupid clown was terrorizing
all of my hamburger stands!"
"Umm,
dear? Maybe you'd better not look at the Post-Herald.
I'll go make your coffee."
05/28/2007 -- 705 PM EDT
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