August 1948
THIRSTY?

Doesn't this ad make you want to reach for a 7-UP right now??




Sears & Roebuck used that Back-to-School slogan well into the 1980s.



Is it just me, or do those "noodles" in the Ann Page Spaghetti look like worms?  It appears Jane Parker is sabotaging the merchandise again.....
07/26/2008 -- 1154 PM EDT

GO TO AUGUST 1958 | RETURN TO "THIS MONTH" PAGE