June 1946
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Back when you could actually see the beach from Highway 98!
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 ...now that I've been there?
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 Time to start raising his popsicle in a toast. No, not the cherry one ... the lime.
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 Sort of the Lichter's logo in reverse...
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 Now that's a "wham doodle" of a busy ad!
 But don'tcha dare wear it after Labor Day!
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